I always knew that social media and the simple use of store cards could be problematic in some way, but mainly personally, or with a bit of targeted marketing for new products or services.
This article however, blows that right out of the water. We are indeed being monitored, tracked and targeted by organisations, particularly political ones, to get what they want. Trump, Brexit and others to follow – they will all use this and politics will be simply about who clicks ‘like’ on Facebook and what they post. Not much really about actual issues that need fixing, just who ever has the deepest pockets and wants ‘the power’.
Ordinary people don’t really have any response to this, other than to stop using social media and store cards and smart phones all together! Thats a big step!
Watch out of Cambridge Analytica – and not in a good way.